KLOCOM · Industry Playbook
Fashion stores that fit.
Fewer returns, more repeat buyers.
The biggest cost in fashion ecommerce is not CAC — it is the 24% of orders that come back because the size was wrong. The second biggest is the discovery you paid for that never converted because checkout was too slow. We build Shopify Plus stores that solve both: AI size confidence and social-commerce-to-checkout in one motion.
24.4%
average online apparel return rate — poor fit is the #1 cause (NRF 2025)
₹500Cr+
Indian D2C fashion brands like Libas and Rare Rabbit scaling fast
TikTok Shop
converting at 4.7% vs Instagram's 2.1% — social is a sales channel now
Shop Pay
accelerated checkout reduces drop-off at the most critical moment
The challenges
What makes fashion ecommerce hard to get right
Fashion is the most returned category in ecommerce. Most of those returns are preventable. These are the problems we solve.
01
Size and fit — the return spiral
Over 52% of returned apparel comes back because of wrong size or poor fit. With no standardized sizing across brands, a medium in one collection fits differently from a medium in another. Every return costs you the margin twice — once to ship out, once to ship back.
02
Social commerce moves at TikTok speed
A creator posts. The product sells out in 90 minutes. Your store crashes, your checkout times out, and the buyers who came from that post never return. The infrastructure behind the catalog has to be ready for viral moments.
03
Drop culture and seasonal inventory
Fast drops, pre-orders, and limited editions require tight coordination across design, inventory, and commerce. Getting that wrong means either overselling what you do not have or underselling because the excitement window closes before the store is ready.
04
Lookbook merchandising vs conversion
Fashion buyers want editorial inspiration, not a grid of product thumbnails. But inspiration that does not convert to cart is just overhead. The store has to be both a lookbook and a checkout machine — simultaneously.
05
Wholesale and D2C on the same platform
Your retail buyers see a price. Your wholesale stockists see a different one. Managing two catalogs, two pricelists, and two checkout experiences across separate platforms creates data debt that compounds every season.
06
Sustainability storytelling and credentials
Buyers increasingly choose brands whose ethics they can verify. Fabric sourcing, certifications, carbon commitments — if that story is not on the product page, with evidence, the sustainability-conscious buyer goes elsewhere.
What we build
Built for how fashion actually sells
From AI size tools to TikTok Shop integration to wholesale portals — every solution here is anchored to a specific fashion challenge, not a generic ecommerce checklist.
AI size and fit recommendation
We integrate fit-quiz and body-profile tools that recommend the right size per garment — not just a generic size guide — based on the shopper's measurements and the brand's cut. Reduce returns before they happen.
Social commerce: TikTok Shop + Instagram
Connect your Shopify catalog to TikTok Shop and Instagram Shopping. Products sync automatically, orders land in Shopify, and the buyer never leaves the social platform. One catalog, every channel.
Lookbook and editorial PLP
Shoppable lookbooks where every piece in the editorial image links directly to the product. Outfit bundles, 'shop the look' hotspots, and collection stories — all manageable by your content team without a developer.
Drop and pre-order management
Schedule product drops with Shopify Launchpad. Run pre-order campaigns with inventory caps. Set countdown timers and auto-revert pricing when the drop window closes. All without code.
Shopify Markets for global sizing and currency
UK/EU/US sizing conventions differ. GCC buyers want their currency. Shopify Markets handles per-market pricing, localized size displays, currency conversion, and duties at checkout in one platform.
B2B wholesale portal
A separate login for your stockists: their own price list, minimum order quantities, net payment terms, and a seasonal lookbook catalog. Shopify B2B manages it all inside the same admin.
WhatsApp commerce for Indian D2C
India has 535+ million WhatsApp users. 83% of festive-quarter orders through WhatsApp-first brands come from first-time buyers. We integrate WhatsApp catalog, order notifications, and conversational checkout into your Shopify store.
Loyalty, UGC, and retention
Loyalty programs that reward repeat buyers, UGC grids that surface real customers in your pieces, and email/SMS automation that brings the abandoned-cart buyer back. Built around Klaviyo and Yotpo.
Sustainability and ethics storytelling
Fabric sourcing, certifications (GOTS, Fair Trade, B-Corp), carbon commitments, and supplier transparency — structured as product metafields and brand-level content that is indexable, verifiable, and visible to the AI shopping assistants that now surface ethical choices.
AI + commerce
AI that reduces returns, increases basket size, and finds buyers before they search.
The two most expensive problems in fashion ecommerce — wrong-size returns and undiscovered inventory — both have AI solutions that are deployable on Shopify today. We integrate them not as features on a spec sheet but as measurable improvements to your return rate, conversion rate, and AOV.
01
AI size recommendation
Tools like True Fit, SAIZ (65M+ body profiles), and Kiwi Sizing recommend the right size per garment, not per brand. Brands using size-specific fit tools see return rates drop significantly and conversion lift by 30%+.
02
AI styling assistant — complete the look
An AI engine that builds outfits around the piece in the cart, surfaces complementary items, and increases basket size. "You are looking at the dress — here is the belt, the shoes, and the bag your customer will search for next."
03
AI visual search
A buyer uploads a photo of a look they liked on Instagram. Your store finds the closest match in your catalog. Works for inspiration-driven buyers who do not know the product name or category they are looking for.
04
AI demand forecasting
Predict which styles, sizes, and colors will sell this season and in which market. Reduce overstock on slow movers, increase depth on winners. Applied at the buying stage, not just the markdown stage.
05
Agentic commerce and AI search visibility
Buyers ask AI assistants for outfit recommendations and styling advice before they visit a store. Clean metafields, structured fabric and sustainability data, and Shopify's agentic syndication put your brand in those answers — including ChatGPT and Google AI Mode.
Shopify + Shopify Plus
The Shopify Plus features that matter most for fashion
Fashion needs more than a storefront. It needs a system that handles drops, wholesale, global markets, social channels, and loyalty — in one platform.
Shopify Flow
Automate back-in-stock alerts, drop scheduling, restock triggers, and loyalty-tier management without code.
Shopify Markets
Per-market pricing, localized sizing conventions (UK/EU/US), multi-currency, and duties at checkout.
Shopify B2B
Wholesale portal with company logins, price lists, MOQs, and net terms. Same admin, separate experience.
Shopify POS
Unified inventory across online and physical retail. Click-and-collect, in-store returns for online orders, and endless-aisle ordering.
Shopify Launchpad
Schedule product drops, flash sales, and seasonal pricing changes to go live automatically at the right moment.
Checkout Extensions
Gift messaging, custom packaging, bundle offers, and loyalty points applied at checkout — not lost in the cart.
Shop Pay
One-click checkout for returning Shop Pay users. Allbirds saw ~30% reduction in cart abandonment after enabling.
Bundles
'Shop the look' outfit bundles and product-level bundling for sets, co-ords, and capsule wardrobe selling.
Beyond the storefront
The full commerce stack. Implemented, integrated, or architected with you.
A fashion brand at scale runs on more than a storefront. These are the systems around Shopify that we implement, integrate, or bring a specialist partner in for. One team accountable for the whole stack working as one thing.
Sizing and fit platforms
True Fit, Kiwi Sizing, SAIZ, or a custom fit quiz built on your own cut data. We implement the tool, wire it into the PDP, and connect fit data to your returns analytics so you can see the return rate drop.
Search and discovery
Algolia, Searchanise, or Boost AI Search configured for fashion: typo-tolerant search, visual filters by colour and fabric, merchandising rules for new drops, and synonyms that match how your buyers actually talk.
PIM: product information management
When your catalog spans seasons, markets, and channels, spreadsheets break. We implement PIM platforms like Akeneo or Plytix and connect them to Shopify, so one source of truth feeds your store, marketplaces, and wholesale line sheets.
Loyalty and retention platforms
LoyaltyLion, Yotpo Loyalty, or Smile configured with tiers, referral mechanics, and VIP early-access to drops. Loyalty in fashion is not points for discounts; it is access, status, and community. We configure for that.
Reviews and UGC
Okendo, Yotpo, or Judge.me with photo-first reviews, fit feedback ('runs small' voting), and shoppable UGC galleries. Fit feedback from real buyers is the most trusted sizing signal your store can show.
Returns management
Loop Returns or Return Prime configured for exchange-first flows: push the wrong-size buyer to an instant exchange instead of a refund. Fashion brands typically retain a meaningful share of revenue that would otherwise walk out the door.
Marketing automation and CRM
Klaviyo flows built for fashion: browse abandonment by collection, back-in-stock by size, post-purchase styling content, and win-back tied to seasonality. Plus WhatsApp automation via Interakt or Bik for the Indian buyer.
CDP and personalisation
When you outgrow platform-native personalisation: customer data platforms and onsite personalisation tools that adapt homepage, collections, and recommendations to each visitor. We scope honestly; most brands need this later than they think.
OMS, ERP and warehouse integration
Unicommerce, Increff, EasyEcom, or your existing ERP connected to Shopify for inventory sync, order routing, and returns processing across D2C, marketplaces, and offline. Complex territory; we start with an architecture consultation, not a sales pitch.
Industry validation
Brands thriving on Shopify in this space
KLOC Built
- Nalli
- Pothys
Shopify Plus
- Allbirds
- Gymshark
- GANNI
Category Reference
- SKIMS
- Fashion Nova
- Rebecca Minkoff
- Libas
- Rare Rabbit
- Indian Terrain
Shopify Brand
- Bewakoof
We are referencing some of these brands as proof of what Shopify Plus enables in this vertical, not as KLOC clients.
How we work
From brief to live store, in four moves
A documented process with a plan before any code ships and weekly visibility throughout.
01
Discovery
Audit your current return rates, size data, social channels, and wholesale setup to define where the biggest gains are.
02
Design
Editorial PLPs, shoppable lookbooks, size-fit tools on the PDP, and social commerce integration — all wireframed before development.
03
Build
Shopify Plus theme, AI fit integration, social channels, B2B, Markets, WhatsApp, and loyalty — delivered in tracked sprints.
04
Launch
Full QA, data migration, team training, and post-launch monitoring. Plus a 30-day performance review against your return rate and conversion targets.
Why KLOC
A Shopify Plus partner who builds for how fashion actually converts.
Most agencies build fashion stores that photograph beautifully but do not solve the return problem, the drop-management problem, or the wholesale-alongside-D2C problem. We build those as a system. Founded in 2007 with 5,000+ stores delivered, our KLOCOM engineering team knows which Shopify features each fashion use-case needs, and we configure them together so the whole platform works as one thing, not a collection of apps.
Shopify Plus certified partner
Official Plus partner since 2015, 4.9★ across 608+ verified reviews. Clothing and fashion listed as a core vertical.
Indian D2C expertise
We understand the Indian D2C fashion market: WhatsApp commerce, festive drops, Myntra/Amazon alongside D2C, and the fast-growth Indian brand playbook.
Social commerce ready
TikTok Shop, Instagram Shopping, and WhatsApp catalog integration are standard builds for us, not experimental work.
AI integrations in-house
AI fit tools, visual search, styling assistants, and demand-forecasting integrations built and maintained by our engineering team.
Design + build in one engagement
Shoppable lookbooks, editorial PLPs, and campaign pages that sell — designed by our studio and built by our engineers. One brief, one outcome.
Frequently asked
Questions, answered.
Fashion and apparel on Shopify, answered.
We integrate tools like Kiwi Sizing, SAIZ, or True Fit into the product page. These tools ask the buyer a few questions (or use a body profile they have already created) and recommend the specific size for that specific garment — accounting for the brand's actual cut data. Brands using these tools typically see a meaningful reduction in size-related returns and a conversion lift when the fit recommendation is shown.
Start a conversation
Ready to build a fashion store that keeps its margin?
Bring us your brand, your current platform, or your return rate. We will show you exactly what a Shopify Plus build solves, what it costs, and how long it takes — with no obligation.
The right team for
the work ahead.
Share the brief, the context, or the challenge. We respond within one business day.
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