Personalize every routine. Beauty commerce that knows your customer.
Beauty buyers do not want to browse - they want to be told what works for their skin type, their concern, their routine. AI-powered quizzes, skin analysis, and shade finders convert first-time visitors into long-term subscribers. We build that on Shopify Plus - for brands from clean Ayurvedic skincare to clinical supplements to luxury wellness.
What makes health, beauty, and wellness ecommerce difficult to get right.
Personalization at scale, regulatory compliance, subscription churn, and a buyer who will not tolerate a wrong recommendation. These are the gaps we close.
Wrong product for the wrong skin
A moisturizer perfect for dry skin that gets recommended to an oily-skin buyer generates a return, a negative review, and a lost customer. Beauty is personal. Generic catalog browsing does not work for high-consideration skincare.
Regulatory compliance at scale
CDSCO labeling in India. FDA compliance for international. Ingredient lists, safety disclaimers, batch numbers, dermatologist-test claims - all required on the product page, structured correctly, and kept current. Missing or incorrect labeling is a legal and brand risk.
Subscription churn for consumables
A serum subscription that gets paused because the customer could not find the skip button costs you a loyal repeat buyer. The subscription flow - pause, skip, swap, adjust frequency - has to be as visible as the buy button.
Shade and tone mismatch returns
A foundation in the wrong shade, a lip colour that looked different on screen - shade mismatch is one of the most expensive return drivers in beauty. Virtual try-on and AI shade matching reduce it before it happens.
Authenticity and grey market
Premium beauty brands face grey-market diversion and counterfeit products that erode trust and margins. Your D2C store has to be the most credible place to buy - certified, traceable, and directly from the brand.
Salon and spa B2B wholesale
Your salon and spa buyers have different pricing, different order sizes, and different product needs from retail customers. Handling them through the consumer checkout creates pricing confusion and margin leakage.
Shopify solutions built for the personalization demands of beauty and wellness.
From AI skin analysis to salon B2B. Every solution here addresses a specific conversion, compliance, or retention challenge in beauty commerce.
AI skin analysis and quiz
Octane AI or similar quiz tools that ask about skin type, concern, lifestyle, and budget - and recommend the exact products that fit. Brands report 42% email opt-in rates and meaningful AOV lifts from quiz-led discovery.
Octane AIAI shade finder and virtual try-on
Photo-based shade matching and AR virtual try-on for makeup and colour products. Reduces shade-mismatch returns - the most common and most expensive beauty return reason.
AR / AISubscription and replenishment
Recharge or Loop configured for skincare routines, supplement regimens, and beauty boxes. Skip, pause, swap, and adjust-frequency flows that prevent churn rather than just recording it.
Recharge / LoopCDSCO and ingredient compliance
INCI ingredient lists, batch numbers, dermatologist-tested claims, CDSCO license numbers, and safety disclaimers stored as structured metafields - displayed on the product page, filterable by concern and ingredient.
Shopify MetafieldsB2B for salons and spas
A professional trade portal for salon and spa buyers with trade pricing, minimum order quantities, and net payment terms. Shopify B2B on Plus - separate from your retail store, managed from one admin.
Shopify B2BPersonalized routine builder
A guided experience that builds a morning and evening skincare routine from your catalog, displays it as a bundle, and enables subscription checkout for all products in the routine in one click.
Custom AppShopify Markets for international
Sell to GCC and global markets with local currency, per-market pricing, and ingredient-compliance variations by region. Indian Ayurvedic brands have strong demand from NRI audiences worldwide.
Shopify MarketsInfluencer and UGC integration
Beauty is discovered on Instagram, YouTube, and WhatsApp. We integrate shoppable UGC, influencer landing pages, and social proof directly into the product page and collection experience.
Social CommerceAI that recommends the right product, reduces returns, and builds routines.
Beauty buyers want to be told what to use - not left to figure it out. AI closes the gap between 'I have a skin concern' and 'here is your exact routine', cuts shade-mismatch returns before they happen, and makes replenishment so effortless that subscription becomes the default.
-
♦AI skin quiz and personalization Jones Road Beauty captured 124,000 emails via a TikTok-to-quiz funnel. A natural cosmetics brand reported a 42% conversion lift and 28% AOV increase from quiz-led discovery. The quiz is the highest-converting entry point in beauty ecommerce.
-
☀AI shade finder Photo-based colour analysis that recommends the right foundation shade, lip colour, or concealer from a selfie. Reduces the most expensive return category in colour cosmetics before the order is placed.
-
◊AI ingredient checker 'Does this contain parabens?' - answered instantly from structured ingredient metafields. Builds ingredient-conscious buyer trust and reduces pre-purchase friction for clean and Ayurvedic brands.
-
▤AI replenishment reminders A serum runs out in 60 days. An AI-triggered WhatsApp or SMS message arrives on day 55 with a one-tap reorder. For subscription-model brands, this is the highest-retention flow available.
-
➚AI search and agentic beauty When buyers ask ChatGPT or Google AI Mode for 'best Vitamin C serum for hyperpigmentation India', structured INCI metafields and clean catalog data surface your products in those answers.
The Shopify Plus features that matter most for beauty and wellness.
Subscriptions, quizzes, B2B, compliance metafields, and social commerce. Built into one platform.
Shopify Subscriptions
Native subscription management. Pair with Recharge or Loop for advanced churn flows, routine-based bundles, and subscriber analytics.
Shopify Flow
Automate replenishment reminders, routine-bundle upsells, loyalty tier upgrades, and post-purchase skin-check nudges.
Shopify B2B
Salon and spa wholesale portal with trade pricing, MOQs, and net terms. Same admin, separate buyer experience.
Shopify Markets
Sell internationally with local currency, per-market pricing, and ingredient-compliance variations by market.
Metafields
INCI ingredients, CDSCO numbers, skin type compatibility, concern tags, and dermatologist claims as structured, filterable data.
Checkout Extensions
Routine-bundle checkout, subscription frequency selection, and loyalty-point redemption all at checkout.
Shop Pay
One-click checkout for repeat buyers. Critical for subscription reactivation and impulse replenishment.
Launchpad
Schedule limited-edition product launches, beauty box drops, and influencer collaboration releases.
The full commerce stack. Implemented, integrated, or architected with you.
A beauty brand at scale runs on more than a storefront. These are the systems around Shopify that we implement, integrate, or bring a specialist partner in for. One team accountable for the whole stack working as one thing.
Search and discovery
Algolia or Boost configured for beauty: search by concern, ingredient, skin type, and routine step. Synonym handling that knows niacinamide, vitamin B3, and 'that brightening serum' are the same intent.
We implementPIM for INCI and compliance data
Ingredient lists, CDSCO numbers, claims, and shade data across large catalogs and multiple markets. We implement Akeneo or Plytix so compliance data stays correct everywhere your products are listed.
We implement + integrateLoyalty and VIP tiers
LoyaltyLion, Yotpo, or Smile configured for beauty behaviour: points on reviews and referrals, birthday gifts, tier-based early access to launches, and subscriber-exclusive perks that protect the routine.
We implementReviews, UGC and shade feedback
Okendo or Yotpo with photo reviews, skin-type tagging on every review, and shade-match feedback. 'Reviewed by someone with your skin type' is the highest-trust signal in beauty.
We implementInfluencer and affiliate platforms
GRIN, Shopify Collabs, or affiliate networks integrated with your store: tracked links, gifting workflows, and creator storefronts. Beauty is discovered through people; we wire that discovery to checkout.
We integrate + partnerMarketing automation and CRM
Klaviyo flows built for routines: replenishment timed to product usage cycles, routine-completion cross-sells, post-purchase education sequences, and win-back before the routine switches brands. Plus WhatsApp via Interakt or Bik.
We implementQuiz and zero-party data platforms
Octane AI or custom quiz builds that capture skin type, concern, and preference data, and feed it into Klaviyo segments and product recommendations. The quiz is a data asset, not just a widget.
We implementCDP and personalisation
Concern-level personalisation across homepage, collections, and email: the acne-concern visitor and the anti-aging visitor see different stores. We scope honestly; quiz data plus Klaviyo covers most brands first.
We advise + implementERP, OMS and batch traceability
Batch numbers, expiry tracking, and multi-channel inventory connected to Shopify, with recall readiness built in. Complex territory; we start with an architecture consultation, not a sales pitch.
Consultative + partnerWe are referencing some of these brands as proof of what Shopify Plus enables in this vertical, not as KLOC clients.
From brief to live store, in four moves.
A documented process with a plan before any code ships and weekly visibility throughout.
Discover
Map your skin quiz logic, subscription model, compliance requirements, salon B2B segment, and international markets before scoping the build.
Design
Quiz flows, routine-builder UX, CDSCO-compliant PDPs, shade finder integration, and B2B trade portal designed for beauty discovery and conversion.
Build
Shopify Plus, Octane AI quiz, Recharge/Loop, B2B, compliance metafields, shade-finder integration, and social commerce - in tracked sprints.
Launch
Full QA including quiz recommendation accuracy, compliance data checks, subscription activation test, and post-launch monitoring on return rate and subscription churn.
A Shopify Plus partner with proven beauty and wellness builds.
Lotus Herbals - one of India's most established beauty brands - and Orimii Skincare are both in our portfolio. We understand CDSCO compliance, the clean-beauty positioning challenge, the Ayurvedic differentiation narrative, and the subscription churn problem that defines beauty commerce in India. And because we have a design studio, the brand story and the store are built together.
-
♦Shopify Plus Partner Official Plus partner since 2015. 4.9 stars across 608+ verified reviews on the Shopify Partner Directory.
-
◊Beauty and wellness portfolio Lotus Herbals and Orimii Skincare are in our portfolio. We know the compliance layer, the quiz architecture, and the subscription flow that retains beauty customers.
-
☀Quiz and AI integrations in-house Octane AI quiz setup, skin-analysis integrations, and shade-finder implementations are real builds our team delivers.
-
▤Subscription specialists Recharge and Loop configured with the churn-prevention flows - pause, skip, swap, adjust - that actually keep subscribers, not just acquire them.
-
⚙Design studio included Brand storytelling, clean-beauty visual language, and editorial PDP design done by our studio alongside the engineering build.
Ready to build a beauty store that knows every customer?
Bring us your brand, your current return rate, or your subscription churn. We will audit what you have and show you the fastest path to personalized, high-retention beauty commerce.