KLOC's brand and design studio builds the things that make a brand make sense: strategy, identity, web UI/UX, graphic design, and content. We are design-led and engineering-backed, so the work is not just beautiful in a deck, it ships, performs, and converts. Headed by an industry expert with two decades in branding and D2C.

Our approach

How we work.

01

Strategy first

Positioning, voice and the one true thing you can own — before a pixel moves.

02

Systems, not screens

Token-driven design systems shipped as Figma libraries and code, with shared governance for design and engineering.

03

Conversion-aware

PLP, PDP, cart and checkout patterns refined across hundreds of stores — designed for how shoppers actually decide.

04

Senior direction

Senior creative leadership on every engagement, with AI-fluent designers faster on the parts that should be fast.

The full practice, one engineering team.

Brand Strategy

Positioning, naming, voice, and the story you own. We find the one true thing, then build everything around it.

Logo & Identity

Identities that are authentic, scalable, and timeless. Full systems built for longevity, not this year's trend deck.

Web UI / UX

Interfaces that turn clicks into clients. Flows that feel effortless and the devil in every pixel.

Graphic Design

Visual systems that shift perceptions. Campaign creative, packaging, and decks that earn the scroll.

Design Retainers

Your on-tap creative team. Predictable output, fast turnarounds, a partner who knows your brand cold.

Content Strategy and Writing

Sassy social to long-form web copy. Creativity blended with data, in a voice that adapts to your buyer.

Conversion rate optimisation

Structured experimentation tied to real conversion evidence, not taste.

Design systems

Reusable components and tokens that keep merchandisers fast and the brand consistent.

The outcome

What you walk away with.

Design treated as an engineering discipline — research, systems, interface and brand, all measured against clarity and conversion.

Design system & component library
Experiment roadmap
High-fidelity storefront designs
CRO reporting dashboard

8

specialised offerings in this practice · 19 years · 5,000+ stores · 5 continents

4.9 ★

608 Shopify reviews

20+ yrs

design leadership

5,000+

stores delivered

5

continents

End-to-end

strategy to pixels

The deep dive

Why should you care

Because customers decide in 50 milliseconds. First impressions in commerce are the only ones that count. If your brand looks like a template, it gets treated like one. These are the gaps we close.

01

A look that earns trust

94% of first impressions are design-related. We make the half-second verdict work in your favour, before a word is read.

02

A brand people remember

Not a logo that could belong to anyone. Your own voice, your own visual language, your own first impression.

03

Design that converts

Beautiful is not enough. We brief every decision against conversion, retention, and price perception.

04

One coherent system

Strategy, identity, UI, and content from one studio, so every channel speaks the same language.

Our process

How we work

From blank page to brand, in four moves. A clear process, run by senior creatives, with the thinking visible at every step. No black box, no surprises.

01

Discover

We learn the business, the buyer, and the market, then find the one thing you can own.

02

Define

Positioning, voice, and the visual direction. Strategy on a page before a pixel moves.

03

Design

Identity, interface, and assets built as one system, reviewed against real goals.

04

Deploy

Guidelines, files, and a living system your team can run, with us on tap when you need us.

Originality over house style stamped on top of you
Design systems that scale past the first deliverable
Real, human photography and craft, not stock-corporate
Senior creative direction on every engagement

The people

People behind the work

Senior taste, paired with modern tools. Our design practice is led by an industry expert with over 20 years across branding, design, and the D2C ecosystem, who brings hard-won judgment and proven practices to every engagement. You get senior direction on the work, not a junior bench. Around that sits a team of talented designers fluent in the latest tools, including AI, so we move faster on the parts that should be fast and spend real craft where it counts. Design briefed against business goals, not awards. That is the difference between art and an asset.

20+ yrs

of design leadership guiding the work

Senior

direction on every engagement

AI-fluent

designers, faster where speed helps

Craft

where it actually moves the brand

Frequently asked

Questions, answered.

What brands ask before engaging the studio — scope, leadership, guidelines and retainers.

We cover brand strategy, logo and identity, web UI/UX, graphic design, design retainers, and content and writing. Most clients use us end to end, from the first strategic question to ongoing creative, but you can engage us for a single piece such as an identity or a storefront redesign.